Homepage > CMRC understandings > 【CMRC understanding】Natural mineral water has become the new mainstream of China's drinking water market
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Drinking water refers to the water that can be directly supplied to the human body without any processing. Drinking water includes clean natural springs, tap water, rivers and seawater, as well as treated and purified water. Processed drinking water includes bottled water, bottled water, piped direct drinking water and other forms of water. Bottled drinking water is water in bottles for personal use and sale. The water used may come from anywhere, such as fresh water, spring water, pure water, tap water or untreated or contaminated water.
According to the Research Report on the development prospect of China's bottled drinking water market recently released by CMRC Central Research century, it is found that natural mineral water is gradually becoming the mainstream of consumption, and the importance of water source is becoming more and more prominent. High end drinking water is usually natural mineral water. Driven by consumption upgrading and high profits, manufacturers generally begin to seize high-end water sources and layout the high-end market, which has become the key to determine product quality. In the trend of consumption upgrading, consumers pay more attention to the added value brought by products, and the differentiation of water will become the embodiment of the added value of products. At present, the market share of high-end brands such as Baisui mountain is rising rapidly. Improving natural mineral water and high-quality public drinking water will force enterprises to occupy more high-quality water sources. At present, mass brand companies with huge market share, such as Yibao and nongnongshan spring, have also begun to expand their mineral water business to adapt to the overall trend of consumption upgrading. Natural mineral water has become the main development direction of the industry. The differentiation of high-quality water sources has also become the competitive advantage of enterprises.
In the future, China's bottled drinking water will continue to upgrade and develop, and a new round of reshuffle may occur in the industry. With the rapid growth of sales volume of Baisui mountain and other high-end brands, it has driven the increase of market share; In addition, Yibao and nongnongshan spring have begun to develop their own mineral water business to meet the overall trend of consumption upgrading. This shows that the concentration of China's bottled water industry will continue to increase in the next few years.