The client is a well-known enterprise with more than 200 branches in about 80 countries in Japan and abroad, an enterprise group with more than 500 companies engaged in joint settlement, and about 48,000 talented people from all over the world. For a long time, with customers around the world in energy, metal, machinery, chemicals, food and materials, and other fields of extensive trade and cooperation.

a paper-making subsidiary of client was sell products through agents in Chinese market, but the sales performance is not well. The company has set higher development goals, hoping to expand its market share in China and constantly develop new customers and new sales channels. On the basis of such demand, CMRC was entrusted to conduct research from market capacity, competitive situation and target customers, and assist it to develop target market and build sales channels in China.

Through telephone interview and face-to-face interview, the project is divided into three stages and lasts for 2 years. During implementation, more than 300 samples were interviewed, including industry experts, paper mills, users, competitors, distributors and packaging enterprises. The output content includes development status and future trend of China\'s packaging market, packaging market industry chain, user procurement status and future demand, policy environment and technical standardization status, competitive situation (main products, sales channels, main achievements, procurement, etc.), channel construction strategy, etc.

1. Assisted customers to master current situation and target market of Chinese market by studying development status and future trend of overall market. 2. Assisted customers to master relationship between target market and upstream and downstream enterprises through study of supply chain and user procurement, and provided reference for customers to formulate development strategies. 3. Assisted customers to determine candidate targets of Chinese agents through channel construction consultation and in-depth survey of target partners, and provided reference documents for both parties to sign cooperation agreements.