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Channel building consulting

Project background:

The client is a high-tech listed company committed to research and development, manufacturing, sales and service of power electronics technology and related products, and is a listed enterprise in domestic power supply industry. It is one of energy-saving service companies approved by the National Development and Reform Commission for the whole society. With offices in 30 provinces and cities across the country, it has formed a nationwide marketing and service network. With a service support team of more than 200 people, it provide customers with timely technical support and training, remote technical diagnosis, logistics and distribution, on-site technical services and engineering construction through modern information means (application of video system).

The needs of customers:

1. The electronics industry is highly competitive, it has high barriers to entry and few scale companies, these companies are highly competitive. Develop new products and enter new business areas by taking advantage of R&D strength and manufacturing technology; Strategically see market opportunities for distributed photovoltaics and energy storage. However, it is unknown how to refine market opportunity, whether there is an execution channel to grasp market opportunity, and if it has ability to improve competitiveness of industry. Moreover, once the business starts, the client will face serious shortage of human resources in both quality and quantity. 2. On the other hand, the opportunities seen by client are all theoretical opportunities. Real market have competitors. Customers choose service enterprise, means voting market pattern. For client, time is urgent. The target cannot be achieved in stages within three years. As time goes by, the resistance will become bigger and bigger. Accordingly, the client hopes to make use of market research and strategic consulting to provide basis to accurately grasp market, master design and establishment of channel system, and adjust internal organizational structure of enterprise.

The service content:

market size status and future potential, and market opportunity selection; Channel design and establishment; Customer research; Research on competitive situation and benchmarking enterprises.

Research results:

The client made reasonable sales task planning based on market potential, and equipped management and sales teams according to different fields. Through study of benchmarking enterprise, the client revised organizational structure, and largely expanded distribution channel resources.

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