Homepage > CMRC understandings > 【CMRC understanding】Under the new development situation of SaaS industry new enterprises, how to quickly break the game?
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SaaS industry chain analysis:
The upstream of the SaaS industry chain is the physical infrastructure provider and the platform, the former provides the underlying cloud services, the latter is the technology research and development tool platform; The midstream of the industry chain is application development and channel sales, and the downstream is channel partners and downstream customers. The core links of the SaaS industry chain are closely coupled, and they are committed to creating flexible and convenient SaaS services.
Upstream Analysis -SaaS industry upstream suppliers have a significant impact on the development of SaaS enterprises. SaaS enterprises need to choose the right upstream suppliers and seek good collaboration to improve their service quality, reduce costs and increase revenue. At the same time, SaaS enterprises should also actively pay attention to upstream supplier technology innovation and market dynamics to adapt to industry trends.
Midstream Analytics - Midstream companies play a crucial role in the evolution of the SaaS industry. They have promoted the development of the market, driven technological innovation, promoted personalized customized services, and at the same time, through the continuation of competition and price wars, established influential brands and marketing strategies to attract customers, and increased the use of SaaS products to maintain competitiveness.
Downstream analytics - Downstream users play a very important role in the development of the SaaS industry, not only as users and data sources of the product, but also as drivers of the SaaS product itself and market demand. SaaS enterprises need to continuously improve products, improve service levels, and enhance product competitiveness and user experience according to the needs and feedback of downstream users.
SaaS industry market entry barriers:
There are four barriers to market entry in SaaS industry: 1. Cognitive barriers: to understand product nodes and customer pain points and provide valuable services; 2. 2. Talent barrier: refers to talents who have a deep understanding of cloud computing and SaaS; 3. Technical barriers: The SaaS industry needs a continuous and effective R&D and innovation system; 4. Customer barriers: refers to the SaaS industry for a long time to accumulate customers to form a competitive advantage, in general, the SaaS industry faces more barriers, the need for enterprises in cognition, talent, technology and customer aspects of continuous investment and efforts in order to be invincible in the market.
SaaS industry competitive landscape:
In the future, China's SaaS market manufacturers will pay more attention to building an ecosystem, SaaS products will further develop to "vertical", the next 3 to 5 years, small and medium-sized enterprises are still the main demand market of the SaaS industry, artificial intelligence, machine learning and other emerging hot technologies will be the first to use SaaS relatively mature market segments.