Homepage > Industrial news > Development prospect of stainless steel sink industry
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The new standard of domestic stainless steel water tank (gb/t 38474-2020) has been implemented in October, 2020, which stipulates that the tank body and other stainless steel parts in contact with food shall be made of 304 (brand 06cr19ni10) or other stainless steel materials with higher corrosion resistance. Changes in material requirements will lead to changes in production process and production costs.
Young consumers' demand for sink products is not limited to traditional functions. With the increasing demand for integrated and intelligent sink products such as sink dishwasher and integrated sink, manufacturers pay more and more attention to integrated technology.
With the introduction of relevant national policies, the volume of hardbound houses in the real estate market will gradually increase, and the importance of Engineering channels will become higher and higher in the future. In addition to traditional e-commerce channels, online sales channels will show diversified development in the future. Online channels in the form of new media such as Tiktok will also receive more attention. Traditional offline retail channels are still an effective supplement to other sales channels of sink products. With the further deepening of consumption upgrading, the "new retail" mode of online and offline integration has also been adopted by Wrigley, pulomei and other brands to provide consumers with accurate and scene based experience services.
For the flume manufacturers that have just entered the market, they need to quickly improve brand visibility, establish sales channels and win the trust of users. Therefore, the investment in channel promotion in the early stage is huge, which can be promoted from online and offline.
At present, the domestic stainless steel sink industry chain is relatively mature, the sales channels of large and medium-sized enterprises or brands are relatively perfect, and the customer base is relatively fixed. For new entrants, it is difficult to improve brand visibility and allow limited customer resources in the market to recognize their own brands or products. Therefore, the early brand promotion of new entrants is very important. In addition, the export of sink products requires the certification of all economies before they can be sold.
The investment analysis and prospect forecast report on the development of stainless steel flume Industry issued by CMRC Zhongyan Century Consulting shows that at present, domestic private brand flume enterprises usually produce their own flume, some enterprises such as OULIN produce their own stainless steel flume, and a few flumes of other materials are OEM; Foreign brands, integrated cabinets or Sanitary Ware brands mainly adopt the agent processing mode, and the sink is not the key product.
As for the procurement mode, the raw materials of the sink, such as stainless steel and anti condensation coating, are basically outsourced; Material manufacturers with high scientific and technological content, such as nano coatings, generally develop and produce independently; Light assets and non key components such as drainage institutions are usually purchased.
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